Claritas

Originally develloped by the American Military for recruitment for Vietnam, Claritas has developped into a powerful consumer marketing tool.

There are three variables in the dataset and these determine a view as to how you are likely to behave as a consumer.

The Variables are:-

• Location by Post Code
  
• Lifestage, singles, Dinkies, empty nesters etc
  
• Wealth
  

It is a very effective product, used extensively by organisations such as BSkyB.

To Check your Claritas ranking see the Link below

http://documents.e-rm.org/claritasdemo/

Please note that we have Claritas's permission to demo this old version of their DataSet, for the purpose of promoting their products.