This page is has been provided to summarise the marketing thought process.

It may well be that you are not a commercial organisation, and are simply looking to promote your ideas or let people know what is happening when in your community.

All web sites are about communication of one type or another, and as such certain subjects will be relevent to a particular group of people.  If you don't have Products and Services, think about what you are saying to whom.  The process is very similar.

The Process is one of :-
  • Thinking through your list of Products and Services
  • Thinking about your competitors, and how to differentiate your products
  • Building the shell of your web site around those products and services
  • Thinking about which target markets are likely to purchase each product  (This will provide the initial segmentation for your marketing database)
  • Writing the copy about each product on the website
  • Thinking about links to other web sites, case studies etc
  • Using the segmentation to decide upon how to structure your customer feedback, in the light of your brand and your data structure
  • Managing the process of customer feedback through our Surveys and Forum products
  • Defining your umbrella brand and core brand values for each product
  • And finally making the site support your core brand values, through its look and feel.
We have provided links to relevant marketing considerations.
 
Building your website is relatively straightforward process.
 
For example, once you have thought through your marketing strategy, you can get the website up and running in half a day.
In fact, if you choose to refine your marketing strategy as you go along, the web site can help you visualise what you are looking to achieve.