eVolve Website Tutorial

OK we have had a think about Customer Needs.

What does a customer want from a relationship with your brand?

For each page on your site think about your product, the benefits, each target market and ask yourself does the page still reflect those Rational values. If not revisit the thinking, if it does then think about moving to a more Emotional positioning.

Does each page pass the following tests for each target market?

  • Is this the site for me?
  • Am I in the right place?
  • Do I need to look further?
  • If so why? what is mising?
  • Does it feel right?
  • Does the site deliver against my expectations of the core brand vaues?
  • What do I do next?
  • How do I make a buying decision?
  • Are any cross selling attempts still relevant ?(Amazon Books, OK but don't try to sell me a bicycle)
  • Would I recommend this site to a friend?????

 

 

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eVolve Website Case Studies

 

 

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