Web forms are mechanisms for capturing data online.
By joining the CareAbout Community you will be given free access to our "Vision" Online Survey Product.
This is a stand alone product that has been integrated into CareAbout that allows you to:-
The key guideline for Web Forms is that they should be short, and quick to complete.
A good deal of the useful research is done by knowing which page the customer was on when they filled in the form. If they are on the gardening page, then it is a good chance that they will be interested in grass seed,as an offer in your follow up email.
CareAbout can capture data from the webform directly into your underlying database. You can later retrieve the email addresses of all those customers that have expressed an interest in Gardening.
A good case study to demonstrate the power and flexibility of Web Forms is the West Midlands Police "Over to You" site that they operate in the Sandwell District of Birmingham.
The objective is to Build Trust with the local Community at an early age through the schools.
You will see on the RHS a Web Form on each page, Drugs, Bullying etc. Each Webform has the same format :-
Each answer has a score which is displayed in the reporting suite, and where high scores are identified it demonstrates that The Same Big problem, is happening in the Same Place.
This provides an opportunity to identify where a Police presence is needed, and to allocate PCSO resource to that location.