Questionnaires or Surveys Tutorial

What is the difference between a Questionnaire and a Survey? Not a lot really, I suppose that a Survey is about obtaining the opinion of a group of people and as such those people need to be representative of the target market or group whose opinions you are looking to better understand, whereas a Questionnaire may be for a smaller group.

What they have in comon is that they both tend to be longer than a Web Form. They should not be too long however, typically 3 mins to complete is getting quite long for an online survey.

 

Questionnaires or Surveys Video

 

Questionnaires or Surveys Case Study

Prior to writing the Over To You website for West Midlands Police, we undertook a hard copy and or online survey for WMP and The Birmingham Community Safety Partnership.

The Survey was in response to a series of high profile drugs related murders in the area.

By announcing the Survey and the Police involvement featuring a named Inspector, and attending a range of community meetings, we were able to achieve a high response rate of some 15%.

Some 20,000 surveys were sent out, and using post code analysis based upon GeoDemographic data we were able to ensure that the responses were representative of the population as a whole with a 90% level of certainty.

We were then able to publish the results to all those people who had provided an email address. Involving them in the responses built trust. That trust resulted in information that lead to arrests of two groups of drug dealers.

The Campaign is now an ACPO (Association of Chief Police Officers) Case Study.

The Colour Coding for the Responses follows the Maslow Colour Coding

Interms of what matters to the people of Aston wrt to their relationship with the police and the local council, a number of interesting conclusions can be drawn from this data:-

  • The relationship is based upon Physiological and Safety Needs
  • The issues that effect their quality of life are important
  • Litter is more relevant to their daily lives than rape or murder
  • In every case their is a higher level of confidence in the Police than in the Council