Mapping and Customer Profiling really go hand in hand, so have a look at the Broxbourne Case Study under the Customer Profiling Section.
Here we are going to demonstrate online interactive mapping. We were asked by our Local MP to see where we could help with volunteers doing delivery runs. Again this is about minimising Volunteer Churn. A major factor being that people prefer to deliver in roads that they know and are near to where they live. Convenience and Safety benefits being important, especially to elder people.
In terms of delivering the right messages to the right people it is usefull to know who lives where.
Please feel free to Navigate around the Welwyn and Hatfield Area using the link on the RHS. You can look at both Wealth and LifeStage Criteria.