We have looked at starting a brand interaction with your customers, the objective being to build a trust based dialogue.
When a customer responds to your invitation it is important to demonstratre that you have listened to what they have said. If you do not you will breach that trust.
Clearly, with volume, it will becomes increasingly difficult to respond to everyone as individuals.
However experience shows us that "Customer Needs" will normally fall into manageable groups.
We now see why structuring the pages on your website in line with your target markets enables you to respond to them in a manner that is relevant to their customer needs.