Our objective here is to help set you on the right path, without overcomplicating matters.
We want to get you up and running quickly, that is within a few days, certainly not weeks.
We will then hold your hand and help you to "Learn as you grow"
In particular we want your website to generate revenue for your business as quickly as possible.
At this point, you may already know how you want to present your website, if so just go ahead and follow the the stages below, Registration, Structure, Look and Feel etc, and this will take you through how to build your website.
So let's get started:-
Next Step >> Registration
Conversely it may be that you would like some help in considering how to build your Website in a customer focussed manner, in which case you may want to follow the 8 step guide below:-
Make a list of your products and services.
What do you do for or sell to your customers?
What do the products do? What is their functionality? What are the things you Guarantee?
In what way is the functionality useful?
Take a Cup Manufacturer, a feature of a cup is that it holds water, an associated benefit is that it keeps your trousers dry.
To whom is the functionality useful?
Think about which benefits are relevant to which groups of people.
You can carry water
It keeps your trousers dry
|People who live some way from the well and wear trousers|
|Mug||Has Handle||Stops Burnt Fingers||
People who drink Hot Beverages
We have supplied an online tool for you to complete here see Marketing Planner
OK so now we have a view on our Products, Features Benefits and Target Markets, we now need to take a view on the Competition.
Effectively you now have a look at your competitors, and undergo the same excercise.
Which benefits are they selling to which target markets and most importantly at which price?
This is the bit that really counts, you now need to decide whether you are competing on price or building in benefits that justify a higher price. There are Smoke and Mirrors here. John Lewis may be "Never Knowingly Undersold", but we all know they are not the cheapest. However there is something reassuring about paying for Quality, Value and Service. This is of course a perception that John Lewis promotes and these represent the Three Rational Pillars that Support the Emotional Brand of Trust.
So continuing on our Cup analogy and by way of example, you may want to stack'em high and sell'em cheap, but you will not build value in your business. To build value you need to differentiate your products from those of your competitors. This means that your customers must understand why they are paying more.
It could be for:-
Design Portmeirion, Cat Lovers, Football Clubs etc
Functionality Cups for the Blind that buzz when full
Service Replacement service for broken bits of a tea service set (No Pun Intended)
Anyway you get the idea.
So now we have a good idea about which product benefits are relevent to whom and how much they are willing to pay for those benefits. We also know how to differentiate our products from the competition. So now is the time to identify the price sensitivity of the market. Whether you are at a market research stage or are launching a niche product, you will always be testing the market for price sensitivity, how elastic is this market? How good a job you have done on differentiating your products from the competitions is measured by the increase in Gross Profit.
That Gross Profit being the measure of How Much More, In the Mind of the Consumer, Your Product is worth when compared to your competitors.
The one thing you can guarantee is that market forces are about perceptions, and as such they are dynamic.
So we are all living in a changing world, but actually this presents an opportunity to be a Market Leader rather than a Market Follower. That is you are someone who listens to the Needs of existing and prospective customers and delivers products and services that address those needs.
Customer Loyalty is the process of managing that interaction, and very broadly speaking these are the steps involved:-