Products and Services

Your website should ultimately lead your customers to a buying decision.

How you get your customers to buy your products without having to compete on price is the essence of good marketing.

Defining what you are selling is the starting point, so when you start to think about the pages you want on your website, simply start by listing all your products, or product groups, and allocating a page to each one.

It may be that you have product groups, in which case we would deal with these through our "Product Management and Payment Processing" product.

(See Andy Warhol Case Study)

If you are not selling tangible products or services, think about your pages in terms of areas of interest.

Remember that one of the main attractions of our CareAbout technology is that you can easily change your mind and update the site accordingly.

In fact we would recommend that you eVolve your ideas in this environment, as discontinuities in your thinking will become apparent as you go along. (They certainly have for us)

Learning Status Check

By this stage you should have used the UserGuide www.careabout.co.uk/community/userguide

to learn how to:-

"Log In" to your Partner Admin site

"Add your web pages"

"Add Area Listings" (Page Links)

"Add HTML content" to each page and

"How to check your changes on your own website".

If you are not fully familiar with the above processes, revisit the UserGuide, and practice some more.

These are the Areas covered in Unit 1/. of the CareAbout WebMaster Training Sessions.

See "Joining the CareAbout Community" Tab.

Next Step

GOTO "Adding Content"  Tab.