Making it all Happen

So now we have a website, with our products, target markets and benefits all defined to the best of our ability.

This is in effect a "Review Point". We have defined our best guess so far, based upon our experience of the market.

Hopefully our best guess will be a good one, but opinions and tastes change over time.

So we now have Two Objectives:-

To generate Sales from the site

and

To Build Trust with our Customers
so we can sell more at the right price

This means starting to interact with your customers, and thinking about how we will structure the data from those interactions in a manner that helps you take better decisions.

We are now planning how to be a "Customer Focussed Organisation".

This will effect our external communications, but perhaps more importantly,

it will drive our internal change management process and help us deliver a "Learning Organisation"

These ideas are expanded upon within the "Communications Strategy" Tab on this site, but for the minute let's explore the tools we need to use, and how they work together.

Next Step

GOTO "Data Driven Websites" Tab