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Email Marketing
CareAbout allows you to make online data selections from your marketing database and use our Use our email Broadcast product "Involve" to drive your customers into your website.
This is currently a bespoke service. Please contact us on 01707 373700 for details.
However:-
Rule No.1 when it comes to email broadcasts is "DO NOT SPAM"
Avoiding spam is about ensuring that your communications pass the test of relevance.
The best way of find out what is relevant to your customers is to ask them.
CareAbout's products are designed to maximise the chances of your avoiding upsetting your customers by sending them communications they do not want.
By using our forum tool to see what matters to your market, and embeding short surveys on certain pages to collect data on the areas that are of interest to your customers, it is possible to build an email database that is segmented by areas of interest.
This will enable you to send out emails that build your brand and deliver sales.
Next Step
GOTO "Underlying Marketing Theory"
