Communications CheckList

This page provides an Overview of where you are aiming for. It's purpose is to summarise the marketing thought process. If this is daunting, fear not, just start the process, by scanning over this page.

It may well be that you are not a commercial organisation, and are simply looking to promote your ideas or let people know what is happening in your community.

All web sites are about communication of one type or another, and as such certain subjects will be relevent to a particular group of people. 

If you don't have Products and Services, think about what you are saying to whom. 

The process is very similar.

• Thinking through your list of Products and Services
• Defining Features and Benefits
• Thinking about your competitors, and how to differentiate your products
• Building the shell of your web site around those products and services
• Thinking about which target markets are likely to purchase each product  (This will provide the initial segmentation for your marketing database)
  
• Writing the copy about each product on the website
• Thinking about links to other web sites, case studies etc
• Using the segmentation to decide upon how to structure your customer feedback, in the light of your brand and your data structure
• Managing the process of customer feedback through our Surveys and Forum products
• Defining your umbrella brand and core brand values for each product
• And finally making the site support your core brand values, through its look and feel.