Case Studies

Andy Warhol

We were approached by the holders of the UK Andy Warhol stationery franchise, for the compilation, fulfillment and marketing of all Andy Warhol stationery items in the UK.

Handling the account involved receiving, cards, gift boxes, invitations, etc in a range of designs, comprising a total of some 600 different stock items.

Our Mailing division handled the compilation of singles, retail and wholesale packs.

We wrote a stock system that handled the whole process from raw goods in through the compilation stages and across the range of stock items. The system also handled returns and payment processing.

The ordering and delivery system we wrote, handled all orders from a single card to John Lewis orders to detailed specification, and across a range of sites.

The website handled the full range of products, allowing you to search by design, for all products carrying that design or by product for the full range of designs available on that product.

LINK TO ANDYW Site

Gucci

This is a business school case study for illustration purposes only.

Founded in 1921 by Guccio Gucci in his home town in Florence. Guccio drew inspiration for his range of leather goods from his time working in England at the Savoy Hotel.

By 1950 Gucci had developped it's Red - Green - Red design, which has become the main brand differentiator. They had also opened stores in Milan and New York.

In 1953 Guccio died, leaving the business to his 4 sons, Aldo, Vasco, Udo, and Rudolfo.

By the 1980's Gucci had expanded its product range to such an extent that the value of the Gucci Brand was reduced, margins fell, and eventually volume followed, the business was taken over and the family bought out.

The new owners returned to the core brand values of Gucci, English Style and an exclusive product range, margins returned along with volume via expansion into new markets, London, Beverly Hills, Paris etc and  the Gucci brand returned to its proper place in the fashion world.

3 Morals

1/. It's all about Gross Profit

2/. Gross Profit is a function of maintaining Core Brand Values

3/. Brands outlive organisations and hence effect your capital values

Which? Magazines

Task
 
To produce an interactive web page that identifies real time movements on their database.
The website to be linked to a customer specific database with the ability to search against existing database information, allow additions and subtractions and also contain a ‘Bank scan’ facility
 
Result
 
Interactive website designed and implemented that not only fulfils the customer’s original request to identify real time movements. But also gives the customer the ability to manage the acceptance and transfer of their data from their own premises.
 
The website also includes real time quality auditing of the overall process and of all quality checkpoints within the process.

Client Objectives

 Which? Magazine approached eVolve looking for campaign response data capture. The work was time sensitive, due to the requirements of Which’s marketing department, and hence required both speed and accuracy.
 
eVolve’s Solution
 
eVolve identified that as in many data scenarios, the problem for the client is loss of control of the data, and in particular a concern that data may be returned at the last minute with errors.
 
To address this potential issue, eVolve gave Which staff on line access to batch / campaign specific information about how many records captured and which batches had been completed.
 
In addition Which are now able to have in house online control of forwarding encrypted batches as they are completed to destinations of their choice in a timely fashion.