SEO is about getting your website on the first page of Google.
The best website in the world has limited value if no one can find it.
This concept of "Search Management" is a bit like building trust, it is an iterative process, however you will be glad to hear that by simply joining the CareAbout community, you are now sat on fast servers in the MANOC Telehouse on the UK internet backbone. This in itself will help with your Google ranking.
Matt to add some copy here.
Link to Google Analytics Video