At eVolve we believe that communications are about building trust with your customers.
To be cost effective they need to be sustainable, which means a dialogue, a two way conversation.
This means understanding what your customers want from a relationship with your brand and using that understanding to drive internal change within your organisation.
It is important that your Staff are trained and ready to deliver against the promises you have made to your customers.
You will therefore need to quantify and measure the effectiveness of your communications, both to maximise effectiveness and to ensure the ongoing relevance of your communications. (Shelf Life)
You will also have to manage your customer enquiries in a manner that is organised, accountable and maximises sales conversions. If it can also manage the sales pipeline and deliver a forward looking view of sales and cash flow, then we are beginning to manage that iterative process effectively