We were approached by Clive Hyman, an Ex KPMG Partner and Chartered Accountant, who was looking for a way to position his firm that differentiated HCS from the competition.
Clive is a commercial accountant who wants to provide a range of solutions to his clients that help them grow their businesses.
We were able to help Clive develop a strategy, and an implementation plan that includes the following:-
A clear definition of products and routes to market
A web site that communicates his brand positioning,
Has online Forms and Surveys that populate an underlying marketing database
A Marketing segmentation and communications model
Our strategy is delivering new clients at the rate of one or two a week.