The British Snowboarding Association

We were approached by the British Snowboarding Association, as the tour operator was about to pull the planes on the British Snowboarding Championships in Mayerhofen Austria.

The Basic problem was that the event had been advertised in the back of the Skier magazine, and distributed to the Skier Database. For those who don't know Skiers and Snowboarders come from opposite ends of the spectrum, so there were very few takers.

The BSA had no money but they did have a 200k clubber email database that we could use. So the question was how to get a bunch of clubbers to spend £500 and visit the Champs.

The Answer was the following email Slogon, that drove clubbers into a website and a link to the tour operators booking form.

"Music on the Mountain

Party in the snow

Shag in the Chalet

Click here to go"

Says it all really. 

We were able to fill the planes in 48 Hours